Sunday, June 16, 2019

Market, industry and company analysis for (Qatarcinemas.com) over the Term Paper

Market, industry and company analysis for (Qatarcinemas.com) over the last five years - Term theme ExampleThe companys competitive theory statement is divided into five parts vertical integration, strategic alliances, creative content, international agency and collective diversifications. Conglomeration Qatar Cinemas Company operates in two various fields, such as Consumer Products and studio entertainment. Horizontal integration Qatar Cinemas Company owns many studio entertainment and consumer proceeds franchise. This becomes horizontal integrated industry as all stake-holders act together in increasing efficiency since they act in the same business line. globalisation Qatar Cinemas Company Services and Products are found in Arab Media and all over the world in variant forms. Vertical integration Qatar Cinemas Company is made up of different sub-companies and business line, allowing the whole organization to produce, plan, distribute, and advertise all of its products on its o wn. Seller and Buyer Concentration Qatar Cinemas Company is in an Oligopoly Seller Concentration, it is evident that there are few producers in the market and products can be either differentiated or homogenous. There are many buyers for the companys products, ranging from different cultures, ages groups, sexuality, preferences and interests. Media synergy Qatar Cinemas Company bought many convey studios that allow making more advanced movies which are then distributed through renowned marketers. Barriers to Entry Qatar Cinemas Company offers different barriers to entry for competitors in the market place. Qatar Cinemas Company enjoys privileges from trademarks, copyrights, and patents that prevent other entertainment companies from imitating their ideas and productions. For new companies it is difficult to compete with this established and well-known organization because of its long ontogenesis period in winning known customers and protection legal barriers. Production Costs Qata r Cinemas Company has high first copy (production) costs and low transcript (subsequent) costs of most of its products. Product Differentiation Qatar Cinemas Company has a wide variety of heterogeneous products its shows, and movies for different tastes, ages and cultures. Its products are differentiated within the company and from products from its competitors. B. fabrication ANALYSIS Qatar Cinemas Company has developed services and products for different audiences, teens, children and adults of all ages. Median age 28 (70% between 17 and 34) Men 90% Single 40% Literate 90 % Employed Full Time 90% Average HHI QAR. 7,200. Qatar Cinemas Primary Competitors Qatar Cinemas Company rivalry consists of diversified players that capture media networks, TV content producers, and film producers. Competition is greatest at film production and network service premium networks like Sonymax have an advantage over film halls because of their subscriptions fees. Presence of competition between services and brands creates an environment of price wars. Market office Controlled by Qatar Cinemas Company Qatar Cinemas Total Revenue is approximately QAR 361 million (as for 2012). In order to meet the market share, revenues from the three major competitors in the entertainment industry are considered. Total Industry Revenue QAR. 262.9 Millions Qatar Cinemas Total Revenue QAR. 36.1 Million Qatar Cinemas Market Share 13.7% of Total Revenue Industry (inclusive of major competitors share) In the studio entertainment ind

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